Qiyao Peng彭琪瑶

News

A running log of recent activity — publications, talks, awards, media coverage, and other updates from my research and teaching.

2026

  • Aug2026
    AwardSelected for the AEJMC Mass Communication and Society Division Student Research Award for the proposal "Generative AI for Scalable Health Message Tailoring: Differential Persuasive Effects across Socioeconomic and Value-Based Subgroups." To be celebrated at the AEJMC annual conference in New Orleans.
  • Jul2026
    Two presentations at the Summer 2026 NIH Tobacco Regulatory Science (TRS) Meeting, Washington, D.C. — a poster on generative AI for anti-vaping message tailoring across socioeconomic and value-based subgroups, and an oral presentation on identifying optimal cognitive, social, and emotional profiles of anti-vaping messages via interpretable machine learning.
  • Jun2026
    FundingAwarded a Center for AI and Society Grant from UCSB — $8,000. Graduate Research Assistant (PI: Prof. Jiaying Liu).
  • Jun2026
    Invited talk at the Affect, Ambivalence, and Adjustment Lab, Singapore University of Social Sciences. "Don't make it about me": When AI-tailored health messages help, hurt, and why it depends on who you are.
  • Jun2026
    Four papers presented at the 76th ICA Annual Conference, Cape Town, South Africa. Topics: mixed-emotional headlines, anti-vaping ML profiling, mapping surrealism in AI images, third-person effect in social-appeal messages.
    Qiyao Peng presenting Identifying Optimal Cognitive, Social, and Emotional Profiles of Anti-Vaping Messages at ICA 2026, Cape Town Qiyao Peng presenting Visual Elements in Surrealist AI-Generated Images at ICA 2026, Cape Town
  • Jun2026
    AwardAwarded the Social Impact Award from the Department of Communication, UCSB.
  • May2026
    Talk at Comm Horizons, UC Davis — Generative AI for scalable message tailoring.
    Qiyao Peng presenting at Comm Horizons, UC Davis Qiyao Peng at the podium with CHARM Lab logo, Comm Horizons UC Davis
  • Apr2026
    Coverage in The Washington Post: "Social media addiction? This detox could reverse a decade of damage" — featuring Rathje et al.'s Nature registered report on testing the causal impact of social media reduction around the globe.
  • Apr2026
    Co-presented with Dr. Jiaying Liu at the Health Communication Symposium, UCSB.
  • Mar2026
    Talk with Dr. Jiaying Liu at the Tobacco Prevention Summit, Santa Barbara County — on personalizing vaping prevention messages with generative AI.
    Qiyao Peng presenting anti-vaping message themes at the Tobacco Prevention Summit, Santa Barbara County Qiyao Peng presenting closing slide at the Tobacco Prevention Summit, Santa Barbara County
  • Feb2026
    Paper presented at the International Neuropsychological Society, Philadelphia.
  • Jan2026
    Guest lecture in COMM 155 Health Communication, UCSB — Internet, technology & health.

2025

  • Aug2025
    Attended the Summer Institute in Computational Social Science (SICSS-Stanford) at Stanford University. Funded by the UCSB Graduate Division IPS Grant.
  • Aug2025
    FundingAwarded the Social Science Research Grant Program (SSRGP) from UCSB ISBER — $7,600.
  • Apr2025
    Talk at the Symposium on Digital Media & Well-Being, UCSB — Digital media in times of well-being.

2024

  • Nov2024
    Paper presented at NCA (Health Communication Division), New Orleans — on congruent and incongruent norms in the digital age.
  • Sep2024
    Poster at Trust and Safety Conference, Stanford University — Misinformation potential of AI-generated images.
  • Jun2024
    Paper presented at the 74th ICA Annual Conference, Gold Coast, Australia.